In this day and age where the Internet rules all, Marketing and even Human Resource (HR) efforts have made a significant shift online.
In this day and age where the Internet rules all, Marketing and even Human Resource (HR) efforts have made a significant shift online. This has also increased the use of digital marketing acronyms used in the work space, especially during meetings. We hear it constantly being thrown around and sometimes use it, but how many of us actually know what these acronyms mean?
Here is the definitive list of 12 commonly used digital marketing acronyms debunked, to guide you along in the sea of acronyms used around the office.
B2B
Business-to-Business. This is when a business transaction takes place between two businesses, typically sourcing of raw materials which aids in their production of goods. For example, when a manufacturer or retailer buys raw materials from a wholesaler, and vice versa.
B2C
Business-to-Consumer. This is when a business transaction is exchanged between a business and a consumer, who is typically the end-user of the product or service acquired. For example, when a consumer buys a Smartphone from an authorised retailer.
CMS
Content Management System. A platform that enables non-developers to create and edit a website’s content. For example, WordPress is a common CMS for many websites.
CRM
Customer Relationship Management. A system which a company puts in place to manage the interactions that a company has with its customers, be it sales or service. This system monitors interaction details of customers, in order to understand their behaviour and build stronger relationships.
CTA
Call to Action. Essentially an instruction which encourages its audience to respond, commonly used on social media. For example, “What are you waiting for? Visit our stores today!”
GA
Google Analytics. A service offered by Google that gives businesses detailed insights to their website’s traffic and traffic sources, and measurements which include conversions and sales.
KPI
Key Performance Indicator. A form of measurement used to evaluate how effective a company is, with keeping up to their planned business objectives. Each company’s or project’s KPI will differ, depending on the desired outcome. Examples are net profit or number of leads a website generates.
ROI
Return of investment. Usually presented in percentage, ROI is calculated to judge how well a company’s investment is doing. For example, if social media advertising dollars have helped increase overall sales.
SaaS
Software as a Service. A structure where a software is purchased on a subscription basis, rather than purchasing the entire suite. Commonly categorised as a form of cloud computing.
SEO
Search Engine Optimisation. Strategies and tactics used to improve the ranking of a webpage in natural search results.
SEM
Search Engine Marketing. A form of paid Internet marketing on search engines like Google or Yahoo!, which increases and promotes the company’s visibility in the search engine result pages.
UX
User Experience. This refers to a customer’s experience and attitude when they are using a product or website. When used in the context of a website design, it usually refers to how seamless and accessible information can be found by its visitors.
